Content+Planning

//Document and Share// Users can post through the website, or directly using the Travel Guru app, which allows the user to take photos, short videos, comment, rate, categorize, and tag amongst other options about a particular experience they may have anywhere on the go. Each post will automatically become a droplet on each individual’s travel map which is essentially their user profile. Other users will be able to view each other’s profiles for a holistic map of one’s travel experiences and be able to expand each droplet into its respective post.

//Discover (Search Function)// Besides being able to document experiences to create a sort of travel album, users can also conduct searches through various channels such as by category, by location, most recent, by user, most popular, or keywords to name a few. This is similar to GPS search capabilities that can provide a list of recommendations based on a particular starting point. This will allow people to not only share what they have to say, but also learn from each other and discover new things that may be of interest no matter where they are or where they want to go. Someone who finds themselves in an unfamiliar place can access the app/site and look up recommendations around the area. Of course, this function will work best with the more people joined and sharing. During the initial stages, people will be able to use it mostly for their own personal travel documentation.

//Gu! Point System// If someone finds a post helpful, they can give the user a Gu! Point for that post, which is similar to the concept of ‘liking’ a page on Facebook. This serves as an incentive program that will allow users to get benefits from participating companies and programs by posting about them and reaching a certain amount of Gu! Points.

//Interactive Component// Like other social networking sites, users can interact with one another through commenting on posts, giving out Gu! Points, linking each other onto other sites like twitter and Facebook, and follow one another’s activity. But It’s focus is still a more passive display of information, such as This interactive component is what will give the process life and deeper meaning.